Tell the truth about who you are, what you do, and why it matters.
Hi there, I’m Elena.
I help mission-driven founders write their websites, books, emails, case studies, course scripts, and more.
If you care deeply about the people you serve, let’s talk.
I’ve worked with 34 brands (and counting). In case you want some more qualitative stats, I’ve written…
An event sales page that made over $1 million USD — more than doubling the previous year’s attendance and revenue records
Edits to a book that became ready to publish immediately after the project — after 3 years of being stuck in the editing phase
Course curricula for thousands of students
A website that saved its founder 5+ hours a week on talking to unqualified leads
Scripts for a virtual course that had 100% completion rate and 100% positive feedback from students
Regular email newsletters to a list of 60,000+ subscribers
Numbers are great. But I care more about results like these:
“Reading my new homepage copy was exhilarating! I felt like someone was able to distill the most poignant takeaways from my clients and make sense of them for me. My new messaging makes me feel more confident in what I’m presenting to the world. Working with Elena, I felt extremely supported the whole time. I felt pushed in a productive way. Elena will help you understand your business better, improve your confidence, and articulate your offerings in ways that you can’t because you’re so deep in it.
Anna Hess (she/her), Founder, Anna Hess Coaching
“When I read my new website copy, it felt SO GOOD — like everything I have ever wanted to say was finally written and conveyed in a simple and direct way. Elena really went above and beyond. Everything that I thought would be overwhelming, she helped make easier. I always felt held, and like she was on the same team and part of my business. Her passion and perspective are priceless. Elena helped me get to the bottom of not only my offering, but also some deep healing and uncovering to get closer to my authentic self.”
Julie Campilio (she/her), Founder, Roots Up
“Working in finance, it’s easy to direct my focus solely on the numbers. Metrics are important, but it’s equally important to take a more holistic look and really hear the story of the journey that one of your clients has gone through, which is how a case study feels. After doing this project, I felt more affirmed in what my mission and more confident that I’m actually achieving it.”
Cole, Founder, Ladies Talking About Money
“We struggled for years with how to articulate what we do, and it's amazing to see it all communicated clearly on our website. I feel like the website now really represents us. I'm just over the moon about it.”
Grace Ko (she/her), Assistant Director of the Miller Center for Special Mitigation, Youth Justice Network
Website created in collaboration with Purple Bunny Design & Innovation Studio
“I’ve definitely spent more time building the business than talking about the business. My website didn’t reflect the reality of who I am and what I do. I’ve really struggled with finding the right things to say or the right tone, and it takes me so long to write. It was a no-brainer to offload copywriting, so I can focus on the work I do for my clients. Elena listens exceptionally and writes exceptionally. This is an investment that’s already paid off.”
Nick Rimsa (he/him), Founder, Tortoise Labs
I can help you write your website, book, emails, case studies, course materials, and more. Every project is different, but they all start the same way: research & listening.
Every project I do is tailored to my client’s needs, which means every project is unique. Even so, every project is rooted in a whole lot of listening — both to you and to your audience — to make sure you’re saying what you need to say.
I’m not interested in being anyone but myself. Your brand should be the same way.
I don’t shy away from real feelings. In fact, understanding your feelings and those of the people you serve is at the heart of what I do. It’s how I write copy that actually resonates.
I’ve worked with dozens of clients across industries, but I’m most passionate about working with founders whose social impact is integral to their business or organizational model.
If that’s you, then the message you need to get out into the world probably has a lot of nuance, sensitivity, and depth. You need a writer who can hold that for you. That’s me.
If you’re looking for words that…
Deeply resonate with your audience and convince them to take action
Have a positive impact on readers, ultimately helping to drive the change you want to make in your community
Make you proud and get you excited to share your message with everyone you know
Tell the truth about the incredible work you do, without pushing too hard or feeling “salesy”
Actually sound like you…