Below are samples of some of the websites, case studies, and books I’ve helped my clients create.
These clients come from all different industries. What they have in common is that they’re mission-driven businesses and organizations whose social impact is integral to their model.
If that sounds like you, please get in touch.
Project: About page copy for a pizza dough company that offers 100% local ingredients and a workplace development program
“Thank you SO very much for your thoughtful work to understand and capture our mission and vision. On first run through, I stopped many times to audibly express, ‘Wow!’ It is a gift to have your help in synthesizing the work that we are doing.”
- Heather, Founder, The Good Crust
Project: Book editing & sales page copy for story that helps children and caregivers self-soothe
“Elena understood the mission, vision, and voice for our book. She is organized and skilled with words and emotions, so I knew she could help look at two different drafts and bring them together — a task that my co-author and I were not looking forward to or had the time to do. I’m so grateful to have had Elena’s help. We wouldn’t be in the position we are without it. She gave us motivation, organization and more passion and energy to get this book completed.”
- Julie, Co-Author, Micah and the Worry Stone: A Quest of Courage
Project: Case study copy for a
Certified Financial Paraplanner focused on women’s financial empowerment
“Working in finance, it’s easy to direct my focus solely on the numbers. How did my client’s net wealth increase during our work together? How much have their investments gone up? Etc. These are important metrics, but it’s equally important to take a more holistic look and really hear the story of the journey that one of your clients has gone through, which is how a case study feels. After doing this project with Elena, I felt more affirmed in what my mission and more confident that I’m actually achieving it.”
- Cole, Founder, Ladies Talking About Money
Project: Full website copy for a NYC nonprofit that helps young people grow and thrive through advocacy, opportunities, and 1:1 support
“We struggled for years with how to articulate what we do, and it's amazing to see it all communicated clearly on our website. I feel like the website now really represents us. I'm just over the moon about it.”
- Grace, Assistant Director of the Miller Center for Special Mitigation, Youth Justice Network
“Elena worked to ensure that our website copy and messaging was representative of organization history, mission, and identity, as well as integrating broader staff input. She ensured our rebrand project proceeded smoothly and on timeline.”
- Mia, Director of Development and Communications, Youth Justice Network
Project: Full website copy for an app that helps New Yorkers fight the loneliness epidemic by building more meaningful friendships
“I am so grateful to have Elena's expertise in making my website stand out with thoughtful, concise and friendly messaging. She perfectly captured my business's voice and it was so easy to work with her. I can't express how excited I am by this website and the updated copy, it's really going to pave the way for a successful relaunch. ”
- Lindsey, Founder, friend zone
Project: Full website copy for an ice cream sandwich company made to support local farms and products
“Elena asked me helpful questions about what I want to achieve in my business, as well as what I wanted to say on my website and how I wanted to say it. She was able to balance including practical info for customers and the big-picture brand movement, all the while maintaining the whimsical and playful voice I was hoping for. I’m so happy with how it came out.”
- Em, Founder, Afterglow Ice Cream
Project: Home page copy for a Career & Leadership Coach who helps clients move forward with intention and clarity.
“Elena wasn’t just asking me questions to get the information she needed, they were also questions that helped me get information that I needed… Our work together is serving me beyond the website— it's serving how I think about my business.”
- Anna, Founder, Anna Hess Coaching
Project: Full website copy for a library of inclusive emotional-regulation tools
“I am starting to feel more free as I lean more deeply into the truth of who I am and what work I have done. Elena helped me get to the bottom of not only my offering, but also some deep healing and uncovering to get closer to my authentic self.”
- Julie, Founder, Roots Up
Project: Full website copy for a rural startup incubator
“It's amazing. I can't believe how good this is. Thank you so much. I don't have any feedback. The tone is spot on. It's visually compelling. Super easy to navigate (and I want to keep scrolling to find out ‘what's next’). I love it.””
- Nick, Founder, Tortoise Labs